Data Privacy Week 2024

Every day, customers share their data with a multitude of businesses. From social networks to doctors’ offices, they are tasked with safeguarding all users’ information against companies’ abuse or hackers trying to get to this data for personal gain. 

Data Privacy Week was created to instigate debates about the topic and create awareness about digital data protection among companies of all sizes and industries. 

This way, we decided to start Data Privacy Week 2024 by discussing the future. What can we expect for the next 12 months and beyond?

AI will drive data privacy legislations in 2024

Artificial Intelligence (AI) will continue to reshape the landscape of data privacy in 2024.

With AI’s growing ability to feed on and process vast amounts of data, privacy concerns are at an all-time high. Ethical AI usage, focused on privacy preservation, is becoming a priority for organizations seeking to harness AI’s power responsibly.

It will also be a point of discussion for legislators since current privacy laws have little or nothing to say about AI, as seen on this US map.

Privacy by Design and not by choice

Privacy by Design is no longer an option but a standard in 2024. This approach, which integrates data privacy into product development from the ground up, is being widely adopted.

Just like security is no longer a point of debate in product development, privacy will find its way into the process, aligning product design with the growing privacy expectations of users.

The rise of Data Protection Officers (DPOs)

The role of Data Protection Officers (DPOs) is becoming more prominent in 2024.

As organizations grapple with complex privacy regulations and heightened risk of data breaches, DPOs will be at the center of compliance and be the last line of safekeeping for customer information.

Privacy-Enhancing Technologies (PETs) as part of the tech stack

Of course, the rise of customer awareness and upcoming new and improved legislation, aligned with the use of new technologies powered and driven by AI will require organizations to look for Privacy-Enhancing Technologies (PETs).

These innovations, including homomorphic encryption and differential privacy, are revolutionizing how data is processed and shared. Businesses are leveraging PETs to gain insights while safeguarding personal data, and balancing data utility with privacy.


As usual, privacy is a conversation that can’t be too far from cybersecurity. Safeguarding sensitive third-party data was always a concern, but now it’s a mandate. Organizations are being pressured by customers, legislators, and threat actors with ever-evolving techniques, so a push towards a privacy-driven company culture, an eye for new and improved PETs, and the allocation of specialized professionals such as DPOs will ensure security and continued business in 2024 and beyond.

Rodrigo Leme

Rodrigo Leme

Marketing Director for Right-Hand Cybersecurity, Rodrigo has over 20 years worth of experience in Technology companies in Brazil, US, Canada and other countries. He is based in Sao Paulo, Brazil, and loves everything tech, music, marketing, writing, and hockey (go Canucks!).

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